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Corporate News: Name Change for 1/2 gallon

We’re going to freshen the brand of Uncle Earl so that it better represents what is going on inside the bottle.

The new name will be Compound B, short for Butanoic or Butyric acid.

The phase strategy for this name change will be to change the labels on the bottles being shipped to WWG.

Here’s the text I’m thinking of including with a “letter” of some kind to be included with the product. I say “letter” because it may be more like a laminated post card or something fancy to act as an introduction. Who knows, perhaps it will include a coupon. Here’s the text:

  1. Hey there Buddy.
  2. Lots of you don’t care for the name Uncle Earl. So we’re dropping that from the product. Many people thought it sounded kind of creepy. That’s sad because Earl’s real and is quite the nice guy.
  3. Here’s some other things we’ve learned. First we have to start with what we meant to do. And that is that our product was designed to be a great natural soap that would rival the power of other industrial strength cleaners. We succeeded.
  4. What we didn’t realize (and so we learned) was that our soap was also good for your skin. There was something in it that skin liked. Skin absorbed that something. Skin healed. And customers noticed.
  5. We also learned that if you tell customers that your soap is good for them, it means you have to be a drug company. There’s more rules to follow, and you have to label your product accordingly. No problem.
  6. Finally, (for now) we think that the substance in our soap might be something called Butanoic acid, or Compound B for short. It’s a natural substance found in butter and other places. It turns out that its ridiculously good for us (see wikipedia for more), and if you’re reading this and do nothing else – please eat more butter.
  7. So we’re renaming our product to conform with drug labeling laws, and to better indicate what’s so good about it for you.
  8. So it’s the same great substance that cleans the deepest grit and grime from your skin. You can still use it for shaving, taking stains out of clothes, and lots of other things (check out these links)
  9. But our label is changing so it better reflects who we are, what the product is, and what it can do. It’s good for you, please use more.
  10. Best yet, if you want a great discount, you can use this code to get 25% off on other products in our store (not the one you’re getting from WWG bz we don’t want to tick them off and we sell it for a higher price in our store)
  11. Thanks from Team Earl
New label, as promised.
Here’s the old label.

1 thought on “Corporate News: Name Change for 1/2 gallon

  1. Steve, So the letter above is what would be going out to customers in some kind of format explaining the label change… Also you might want to get with Grainger and give them the updated label so they can update there website and such. There are probably rules on changing labels and not informing them that you will have to confirm.. But I think it gets the point across.. Are we going away from the Moisturising factor of the product or just focusing on the new information and trying to get that out. Just curious… I would also take out the Very Strong next to the Highly concentrated as it does sound a little redundant. Overall I think we are on right track… I am thinking we need to go Social Marketing with this product.. Just make up a FB page and market the heck out of it to consumers and send them to your shopify site to buy it… Do we have a FB page to do that with? Let me know..


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